Yoram Roth is a passionate advocate for creating cultural moments with art. As Executive Chairman at Fotografiska, NeueHouse and the recently created CultureWorks Group, he provides art, social engagements and educational series to build community and an appreciation for why 'culture matters and culture works.' In Ep.30 of the NXTLVL Experience Design podcast, host David Kepron and Yoram Roth talk about the relevancy of museums, emerging technologies that are changing the experience of art and the necessity of creating community connections in a quickly evolving digital experience marketplace.
ABOUT YORAM ROTH:
yoramroth.com (Personal Website)
cultureworks.com (Company Website)
fotografiska.com (Company Website)
LinkedIn Article: https://www.linkedin.com/pulse/looming-arms-race-cultural-experience-economy-yoram-roth/?trackingId=awEYFGPlTHShS8wDRg1OqQ%3D%3D
Executive Chairman: CultureWorks is the holding company, management and development platform for culture, experience and hospitality brands. Fotografiska is redefining the modern museum experience. NeueHouse is the place where culture works. Through Clärchens Ballhaus I am bringing a 19th century jewel with strong traditions into the 21st century. As a cultural investor I believe that community matters, and culture works. Artist on Sabbatical, father to three young men.
Art and culture are connected in an intimate dance. Art, it could be said, is an expression of culture, and it’s kaleidoscopic manifestations are emblematic of the subsets of ideologies adopted by likeminded members of communities.
Art, in its myriad forms, comes to represent the meaning of experience and the values communities share.
Art challenges us. It poses questions and it seeks answers.
Art and design is all around us.
As we shape the world through art, architecture and design, it shapes us back. We both make and are made by the things we create.
In a digitally enabled world, we are increasingly exposed to a plethora of images we both make and share that shape our experience and understanding of the world.
The ubiquity and democratization of the image equally suggests a need for greater visual literacy – a common lexicon for understanding and discussing the power of images and the relationship to culture and community building.
Museums have a role to play, and there has been a movement to providing cultural experiences beyond the white wall for the past 40 some years. Traditional museum formats face challenges with the emergence of more immersive experiences that can be extraordinary.
According to Yoram Roth – Executive Chairman of Fotografiska | NeueHouse and the newly formed Culture Works, “…Over the last ten years, there has been a substantial growth of “culture as an experience.” For Roth, “Culture Matters. And, Culture Works.”
He suggests that “…The most recent development is driven by artists and collectives creating site-specific immersive cultural experiences that reside on a spectrum between fine art and the spectacular…”
Yoram Roth is on a mission to build a global cultural business and reinvent the museum experience for the modern world. He takes on this challenge with the awareness that there is as he has recently outlined in an article posted to LinkedIn, a “Looming Arms Race in the Cultural Experience Economy.”
In this well referenced piece, Yoramoutlines some of the inherent complexities of building a global cultural business within the context of an experience-seeking-consumer-world that is deeply immersed in the making of digitally-based images.
ABOUT DAVID KEPRON:
LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b
https://www.davidkepron.com (personal website)
Personal Instagram: https://www.instagram.com/davidkepron/
NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/
David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.
David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.
In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.
As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.
David currently brings his creativity and insight on brand experiences to an international audience as a member of VMSD magazine’s Editorial Advisory Board, as a Board Member of the Interactive Customer Experience Association (ICXA) and Sign Research Foundation’s (SRF) Program Committee.
He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.
In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.