NXTLVL Experience Design

Ep.12 The Consumer Is the Brand with Jay Norris, Co-Founder & CEO - Guesst

Episode Summary

Jay Norris is the Co-Founder and CEOP of Guests, an innovative platform that allows online retail companies find a place to sell their products in the physical world. He is a retail matchmaker finding synergies between innovative online retail startups and connecting them with other retailers to share space in existing physical stores. He call this the "Pop-Share" approach to retailing. He is truly merging clicks with bricks.

Episode Notes


Website: https://guesst.co 

LinkedIn Profile: https://www.linkedin.com/in/jaynorris007/

Instgram: https://www.instagram.com/jaynorrisvision/



My guest todaylaunched his multi-faceted career in the promotions department of Sony Music Entertainment (from 1993 to 1994). 

He was then quick to succeed as a strategic marketing executive at Arista Records (from 1994 to 1997). While at Arista, he developed marketing strategies for Notorious BIG, Whitney Houston, Celine Dion, Deborah Cox, TLC, Pink, Alicia Keyes, and a long list of music artists who have grown their careers through some of the insight and strategies he created. 

Given this, you might think that he fits neatly into the Arts part of the NXTLVL acronym DATA but that would mean we stop looking at his career in 1997. 

With a vision to curate a retail platform for Detroit makers and innovators, He co-founded of Detroitbuiltco.com in 2016.

If that isn’t quite enough, his Growth Business Incubator Lifestyle Equities is a management consultancy specializing in innovative solutions for small, and medium to large size companies who aspire to expand, streamline or become re-imagined.

When not constantly in the pursuit of helping other entrepreneurs get their ideas out into the world, he dedicates his time to volunteer at his local soup kitchen and with the Boys and Girls Clubs of America.

He is a true go-to-market strategist who utilizes his innovative marketing skillset, invaluable relationships and keen understanding of the retail landscape to curate partnerships and experiential activations between retailers, landlords, media partners and brands in all sectors of retail.

I believe that with his new company GUESST we have the emergence of a new paradigm in retail experience making. 

One of Jay Norris’ favorite quotes is "one's imagination is everything!! If one can use it wisely, it can become a brief snapshot of life's coming attractions."This discussion will be like sitting through the “coming soon” trailers at a blockbuster (retail) movie.

Jay Norris holds a Bachelor of Arts in sociology from Howard University in Washington, D.C., received a scholarship for swimming and in the 1980's (Norris held city and state records in butterfly and freestyle from his high school, Cass Technical, in the state of Michigan.)


Website: https://www.davidkepron.com

LinkedIn: https://www.linkedin.com/in/david-kepron-9a1582b/

Instagram: davidkepron and NXTLVL_experience_design

Twitter: @davidkepron