Bruce Barteldt likes shifting paradigms. And...there has never been a time where the confluence of changing circumstances and uncertainty around creating brand experiences has been so complex. 'Big problems need big solutions and that's why we design, to solve big problems.' Bruce Barteldt is the Chief Innovation Officer at the multidisciplinary architecture firm Little. Host David Kepron and Bruce talk about big data, technology, social change, human evolution and adapting to a pace of change that is exponential, and what it means for creating brand experiences.
INFO ON BRUCE BARTELDT:
LinkedIn Profile: https://www.linkedin.com/in/bruce-barteldt-b625b410/
Bruce Bartlett Bio:
Chief Innovation Officer – Little:
An experienced design thinker and senior leader for over 30 years, Bruce’s role as Chief Innovation Officer is aimed at maximizing the impact of Little’s diverse, multi-disciplined resources applied to their client’s deepest challenges.
While his role is to provide guidance and strategic input for the company’s centralized consulting specialties, Bruce will also impact all practices nationwide (Community, Healthcare, Retail & Workplace) with strategy, experience design, problem definition, brand strategy and business consulting services.
Bruce's leadership of Little’s retail management team results in lasting relationships with clients such as Capital One, Nautica, The Home Depot, CVS/Pharmacy, Rite Aid, Von’s (a Safeway Company), Lucky Brand Jeans., Concentra, Majestic Athletic (a VF Company), Publix, JC Penney, BB&T, Wells Fargo, Comerica, and Bank of America.
Recent speaking experience includes Retail Asia Expo & Omni-Channel Retail Conference/Hong Kong, the international Perakende Tasarim Konferansi retail conference/Istanbul, BrazilShop/Sao Paulo, NASFM’s GlobalShop, the EPA’s national Smart Growth conference, TREX Total Retail Experience, ICSC CenterBuild, the National Retail Federation Conference and the Retail Construction Expo.
He has also presented for the American Institute of Architects on facilities management strategies and served as a judge for Retail Traffic’s SADI awards and the Association for Retail Environments awards. Bruce is currently a member of the DDI editorial board, the Association for Retail Environments Board of Directors.
He has authored numerous expert articles for Retail Environments Magazine, Retail Traffic, Expanded Retail Solutions, ABA Banking Journal, Shopping Center World, Healthcare Design and many other national and international publications.
As an experienced architect, musician, documentary short-film maker, design thinker and retail industry leader for over 30 years, my guest’s role as Chief Innovation Officer is aimed at maximizing the impact of diverse, multi-disciplined resources applied to his client’s deepest challenges.
While his role is to provide guidance and strategic input for the company’s centralized consulting specialties, he also impacts all practices nationwide (Community, Healthcare, Retail & Workplace) with strategy, experience design, problem definition, brand strategy and business consulting services.
His leadership has resulted in lasting relationships with clients such as Capital One, Nautica, The Home Depot, CVS/Pharmacy, Rite Aid, Von’s (a Safeway Company), Lucky Brand Jeans., Concentra, Majestic Athletic (a VF Company), Publix, JC Penney, BB&T, Wells Fargo, Comerica, and Bank of America.
He has spoken all over the world at international retail conferences.
He is on a number of retail industry trade and magazine boards and has authored numerous expert articles focused on retail design and customer experience in general and there has never been a time where we have spoken and I have not been challenged and learned something new.
Bruce Barteldt inhabits three worlds he is a ‘futurist/future thinker’ - He’s a ‘pragmatist realist’ who lives in the present moment and understands the functionality of design in the current era as it’s always changing. And... his thinking is ‘rooted in old Socratic ancient Greek teachings - The School of Athens.’
When I talk with him he’s always operating from these 3 worlds - They are less three distinct worlds than functional parallel universes that are intertwined. Think Tesseract from Interstellar.
Because he is this kind of thinker who operates at the intersections of these temporal worlds of past present and future, He’s the ideal person to talk about where we stand right now and where he thinks we’re going and what we’re going to need as we navigate this journey.
INFO ON DAVID KEPRON:
Instagram: davidkepron and NXTLVL_experience_design