Highlight Reel-2 pulls together quotes from Peter Cole - CEO, Design Hotels, Bruce Barteldt- Chief Innovation Officer, Little and Jill Dvorak, VP-Content and Retail Strategy, National Retail Federation.
These quote share ideas form their individual interviews about how important the 'concept' is for hotels as a driver to experience, how the nature of the digital world has influence across the experience moment s of our day and how retails are now having to face the discussion about racial inequality in the US and how this message is being considered as a means of remaining relevant.
"It's not just about having a great design within a hotel. It's really about the concept. They have to have an extremely well defined concept that is communicated through the physical product." Peter Cole - CEO , Design Hotels.
" ...the expectations we have those experiences are shifting such that shouldn't it infect what we expect from retail? I mean, why would we ever want to think that this will only live in one silo of our life? It's not. It's going to reach like a tentacle in every direction into all aspects of our life." Bruce Bartlett - Chief Innovation Officer, Little.
"I would be remiss if not to mention also kind of the social unrest in the social justice issues that I've been going on. Because during all this reaction to COVID, Brands have also had to figure out how do they come out and speak about race relations issues and still be relevant." Jill Dvorak - VP, Content and Strategy, National Retail Federation.